Sunday, May 8, 2011

Lenovo is infusing its leading business laptops with more fun features

Lenovo was at the San Francisco headquarters of Dolby Laboratories this week to show off theater quality sound, rich viewing and quick graphics handling in a ThinkPad laptop computer line that has become a top choice for businesses.

“We are adding elements that are more relevant and interesting to consumers,” ThinkPad marketing director Tom Butler said while demonstrating new features that included audio enhanced with Dolby Home Theater 4.

Long popular with big corporations, Lenovo recently launched ThinkPad models aimed at small businesses whose operators tend to shop for gear at retail shops and whose employees increasingly make work computers part of home lives.

“We see a clear merger of consumer and business in the small business space,” Butler said. “At the same time workers are using systems 24 hours a day, seven days a week,” he continued. “They are taking them home and checking personal email, searching the Web, playing music videos and other multi-media.”
Dolby software added to freshly released ThinkPad laptop models dramatically ramps up the quality of any audio from film soundtracks or music to Internet conference calls.

“Even though you are listening over stereo speakers we are able to create a virtual surround-sound experience,” said Kevin Brennan of Dolby. “We are trying to re-create the immersive, cinematic experience that you enjoy at the movies, but on your personal computer,” he continued.
All the computing hardware was built into a sleek 2.5-inch (6.4 centimeter) thick black monitor with a 21.5-inch (54.6 centimeter) screen boasting high-definition imagery. The starting price will be $699 with a “rich configuration” to be sold for $1,100.

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