Panasonic is one of the largest electronic product manufacturers in the world.It manufactures and markets a wide range of products under the Panasonic brand to enhance and enrich lifestyles all around the globe. Based in Osaka, Japan.
The company laid out its strategy and unveiled its product portfolio for the year 2011. Panasonic experienced very strong growth in all product categories in 2010 and this year the company aims to increase the sale of 3D TV’s and VIERA LED TV’s by 300pc across the region.
Panasonic also has aims to become the ‘No.1 Green Innovation Company’ in the Electronics Industry in Middle East as part of Panasonic’s group-wide global commitment to drive eco- innovation in the world by 2018, the 100th anniversary of its foundation. The Middle East is a key market for Panasonic, so large amounts of investment will be undertaken to bring in new technology and products. The conference also confirmed that Panasonic would be venturing into the African countries of Kenya and Angola. In both regions, the Middle East and Africa, Panasonic would double its sales of its eco-friendly products.
Together with speaking at length about the company plans, there was also an official launch ceremony of their new VIERA lineup as well as their LUMIX cameras. Mr. Fuji and Mr. Seiji Koyanagi, from Panasonic Gulf, inaugurated the~2011Iine-up of products. The VIERA BLACK is a state-of-the-art range of TVs that will encompass enhanced TV viewing experiences with interactive internet connectivity. In terms of enhanced viewing the TV will show clearer and more refined images in excessive light as well as darkness. The VIERA Connect internet facility that is offered in the VIERA BLACK range will allow the user to enjoy sports, play interactive games and experience other content through the use of a remote.
